Two different design directions for Arista’s AR and Proxy.
Many of the pieces at 3 Day Blinds needed to have technical information for the designer and be attractive enough to work as a sales piece. This wasn’t left behind with the client, but the client saw it, and it helped with sales.
The Design Guide actually was designed as a leave-behind. It also had enough technical information to support the designers.
I can’t remember which agency I was working for when I created this, but I like it.
I art directed and designed this for World Vision while at Russ Reed.
