This is a passion project. I created this brand from the ground up. The organic products, the logo, the packaging, the website, videos, etc. It’s an ode to my family, who have always been avid gardeners and herbalists. My grandfather had an apothecary on 5th Avenue, NYC in the 1930s and 40s. The logo features my mother.
The photography is an important part of the brand, invoking transparency and health.
Continuing the saintly healing vibe through to the sustainable, reusable gift box / mailer with the Book of Mary.
L.A. Custom Blinds brand design based on the image of a shadow strike.
How the brand was implemented on the web site.I created logos for many Comedy Collective projects. My favorite is Redefining Rich because I was able to pack so much information into it. I also really like the way Make Room looks like it’s on the move.The faux magazines were created for video shoots, the flyer for a stand up event. Much of the proceeds go to Orangutan Rescue.Case Study — 3 Day Blinds Design Guide, prominent in the rebrand.
3 Day Blinds Sales Folder. This piece marked the beginning of the brand refresh, with brighter, lighter palette and photoshoot for the new line of skus. Rebrand art direction and design. Below is a tri-fold brochure with the new look.
Digital banner ad art direction and design.
MedEsthetics re-brand. Doctors read all day. My goal was to make the publication more legible. I updated the fonts and kept the backgrounds white for the most part. Art directed photo shoots and designed all pages.
