The tagline is Up Yours! I’m considering calling the product that.
Email blast keeping the look and feel of the brand.
Book of Mary. It seemed fitting the Saint of Cannabis should have her own book. This gift box is also a mailer.
I was thinking about how people often hide secrets in their Bibles. Also, I thought Mary should have a book of her own. This paper mache book box does double duty as a sturdy mailer that can be reused often.
Social media ad.
A gif ad for LA custom blinds. Art direction and design.
Another gif for LA custom blinds targeted at GenX and Z.
Highlighting classic profiles and color for JKS International.
Homeboy Industries annual report. Annual reports also function as a way to raise money in the coming year, especially for NFPs, and people invest in people, not ideas. Focus on the human stories of those whom the funding would benefit was the direction I took.
Conveying the option for more or less involvement from the client while invoking value with correlation to fine art (“Curate”) made this a successful campaign.
An oversized Valassis direct mail piece showing how to create a layered look.
Emphasizing autonomy and connection this brand supported.
